Summer Adventures Await

Make sunny memories in our quality jewels made to last.

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Summer Adventures Await

Make sunny memories in our quality jewels made to last.

Shop Now

Luxe Poolside Looks

Bring glamour to your summer get-togethers with our dazzling lab-grown diamonds.

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Luxe Poolside Looks

Bring glamour to your summer get-togethers with our dazzling lab-grown diamonds.

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Heating Up: Summer Trends

Watercolors D'Oro Diamond Essentials Reverie Diamonds

Journey of the Peacock

The animal kingdom comes alive in the hands of our highly skilled artisans.

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Celebrate 45 Years of Effy

In honor of 45 years of Effy, we're giving one lucky customer and their guest an exclusive VIP experience in our brand-new Effy Hematian Flagship Boutique on NYC's 5th Avenue.

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Ways To Wear Effy

Find new ways to wear your favorite pieces and shop styles instantly.

Our Most-Popular Pieces

Make the Effy looks everyone loves all your own.

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Escape with Effy

It's time you experienced one of the most awe-inspiring ways to travel. Set sail with Effy and Holland America and see the world while wrapped in luxury and surrounded by jewels.

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