World of Effy

In a city where sparkle is currency and reputation means everything, Effy Hematian made a name for himself by creating exquisite jewelry that embraces a vibrant spectrum of color. From initial sketch to final polished design , each beautifully crafted piece maintains the highest standards of excellence. Everything we create is filled with the power of Mr. Effy’s vision and the exuberance and joy he brought to everything he touched.

World of Effy

In a city where sparkle is currency and reputation means everything, Effy Hematian made a name for himself by creating exquisite jewelry that embraces a vibrant spectrum of color. From initial sketch to final polished design , each beautifully crafted piece maintains the highest standards of excellence. Everything we create is filled with the power of Mr. Effy’s vision and the exuberance and joy he brought to everything he touched.

In the Pursuit of Beauty

Mr. Effy forever changed the world of fine jewelry by celebrating brightly hued gemstones and a meticulous handcrafted process. At a time when most jewelry design leaned to the safe, monochrome and predictable, he was absolutely fearless. No color was too vibrant, no design too fantastical and no gemstone beneath his consideration and love.

“From day one, I've been obsessed with quality & craftsmanship.”

— EFFY HEMATIAN

“From day one, I've been obsessed with quality & craftsmanship.”

— EFFY HEMATIAN

Effy is a brand rooted in artistry, family and love. Our founder, Mr. Effy Hematian, poured his heart and soul into everything he did, and we have the great privilege of keeping his legacy alive. We honor his strong belief that everything should be done with honesty, integrity and to the absolute highest degree, and that passion filters into every part of our business today.