Watercolors tells the Effy story perhaps more vividly than any other collection in the house. It is a celebration of effervescence by a designer who never met a color he did not love and never made a piece he did not feel. For Mr. Effy, color was a language in and of itself, and Watercolors is the ultimate expression of exuberance from a man who believed, with all his heart, in joy.
A World of Color
Long before the word "colorist" entered the vocabulary of fine jewelry, Effy Hematian practiced the craft of painting with gemstones. His devotion to color is inseparable from who he is: a man shaped by the rich visual traditions of his Iranian heritage and by a lifelong reverence for the intensity and generosity of the natural world.
The Eye of an Artist
Where other designers exercised restraint, Mr. Effy celebrated abundance. Where others turned away from the wild spectrum of colored gemstones, he embraced it fully. Color, in his hands, was never an accent. It was the entire point.
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The Bright Stuff
If other jewelers worked in gold and stone, Mr. Effy worked the way a painter does, his palette drawn not from pigment but from the rarest treasures the earth could offer.
Journey of a Jewel
Get a glimpse into the creative process behind our masterpieces, from initial sketch to final polished design.
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