Effy Watches were created to celebrate time, not just to tell it. Our collection of luxury Swiss-made watches is a reminder that every second is a gift to be cherished, shared with loved ones and spent exploring the world. We believe a rich and beautiful life should not simply be marked by the clock, but lived to the fullest. An Effy luxury timepiece is the perfect expression of that philosophy. Our fine jewelry watches are linked to Effy's iconic jewelry designs both aesthetically and in spirit. Every detail is considered and perfected in our design studio, with all materials, diamonds and gemstones carefully selected by the Hematian family. Crafted by artisans who bring decades of experience to their work, each luxury wristwatch blends the precision of pedigree Swiss-made movements with the clean lines and timeless beauty of our finest jewelry collections. The result is a diamond watch that is as much a work of wearable art as it is a marvel of horological craftsmanship. In keeping with our founder's background as an engineer, Mr. Effy Hematian's lifelong commitment to precision and exquisite gemstones has inspired designer Swiss watches that are flawlessly constructed and infused with joyful color and inspired motifs. Whether you're searching for a luxury watch for women, a luxury watch for men, a men's diamond watch or women's diamond watch, looking for an exceptional fine jewelry gift, or adding a statement gold watch to your collection, every Effy timepiece is a work of art designed to be enjoyed and prized for generations to come. Explore our full collection of men's and women's luxury watches and find your perfect timepiece today.